Social rules and behaviour
Indirectness - The British, in particular the English, are renowned for their politeness and courtesy. This is a key element of British culture and is a fundamental aspect of British communication style. When doing business in the you generally find that direct questions often receive evasive responses and conversations may be ambiguous and full of subtleties. Consequently, it is important to pay attention to tone of voice and facial expression, as this may be an indication of what is really meant
'Stiff upper lip' - This is a term often used to describe the traditionally British portrayal of reserve and restraint when faced with difficult situations. In British culture open displays of emotion, positive or negative are rare and should be avoided. During meetings, this means your British colleagues will approach business with an air of formality and detachment.
Humour - A vital element in all aspects of British life and culture is the renowned British sense of humour. The importance of humour in all situations, including business contexts, cannot be overestimated. Humour is frequently used as a defence mechanism, often in the form of self-depreciation or irony. It can be highly implicit and in this sense is related to the British indirect communication style.
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Business practices
Titles, including honorary or hereditary titles and last names are used in formal situations or to show respect. Young people and friends are called by their first name. A handshake is the most common form of greeting for both men and women. When people are already acquainted, verbal greetings are used instead.
Good manners are very important to the English. They often find Americans to be too casual, particularly with the English language. Doors are held open for women. The English are reserved people and as a rule disapprove of loud or demonstrative behaviour (except in very informal situations). While the English find Americans "friendly," they do take offence at early familiarity. Personal space is important and people can feel uncomfortable if someone stands too close to them. Touching is generally avoided.
An important aspect of British society is the class system, which, unlike in , is not strictly limited to wealth or education. It is generally not discussed, but is carefully observed and affects daily life.
The terms "British" and "English" should not be used interchangeably. The includes , , and . is comprised of the , and only. Thus, "British" refers to the citizens of and "English" refers to natives of .
Punctuality and courtesy are the most important aspects of British business etiquette. They tend to be punctual, and meetings generally follow the Anglo-Saxon norm, with brief chit-chat swiftly followed by a focused, action-oriented discussion. Prompt acknowledgment of the receipt of a letter is expected. British executives are more likely to use letters and fax than the telephone for business communications.
In business meetings, small talk or icebreakers are not necessary. The meeting can proceed quickly from introductions to the business at hand. Exchanging gifts is not common in business situations
The strongest relationships are forged after work—be that in a pub or at an informal evening meal. The line between work and private life is not as clearly delineated as in , and the British tend to socialise with colleagues quite regularly. Drunken behaviour on a Friday evening will be laughed off the following Monday, and in some cases is quite the norm.
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