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Sponsorship in the Marketing Mix

Over the past decade, sponsorship has been the fastest growing form of marketing, with over $6.8 billion spent on sponsorship in 1998 (International Events Group, 1998). Sponsorship has been defined as (Pope, 1998): The provision of resources (e.g., money,...

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Free encyclopedia

Do you know Wikipedia, the free encyclopedia that anyone can edit? If you need a definition, information about Culture, Geography, History, Life, Mathematics, Science, Society or Technology Wikipedia is for you : http://en.wikipedia.org/wiki/Main_Page...

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Douai business school

I study at DBS, the International and industrial business school, I will be graduate at the end of the year. Douai Business School, has been created in 1991 and is managed by the chamber of commerce and industry. The Douai Business school fulfil needs...

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